Hi all, just to chuck in my 2 pennies worth....
FAKE! eBay have some very sophisticated search tools that would catch the offending word and bloke it from being displayed.
When i first started on eBay i had a listing that had a word sounding like hits but starting with T, within the salespage. eBay allowed the listing but blocked it from displaying. When i couldn't find it i got in touch with eBay and was told to remove the offending word and the listing would be displayed.