AuctionCut

What I am referring to is packaging your offer. Please note that your item is not just what you are selling but just part of it. Your product is your offer which constitutes customer service, professionalism, guarantee and the item itself.

Packaging an offer can be by way of giving away free manuals, demo cds, cleaning accessories, protectors, customized wrapping, etc, etc, etc… together with the item you are selling. You may offer comfortable socks if you are selling shoes, or you can offer dust cleaner if you are selling bags, etc, etc, etc, it all depends on what you are selling. As long as the package complement with the item you are selling.

Packaging an offer entails a bit of outside work and investments too. There are two ways how you can come up with items to package. One, you need a continues investment, this involves investments that are used over and over again like a demo cds, or manuals, etc, etc… Second is one time investment, this investment maybe a costly but only once then just reuse. Example of which are professionals who will dub the videos or make the videos or someone who will write the manual then you keep a file of it then reuse.

Why do you need to package your offer? There are three reasons why you need to package your offer, VALUE, DIFFERENT, UNIQUE. Value here means your item looks expensive because you incorporate it with other items that you know is necessary or is better together with the item. Different, since your item is unusual from other sellers selling the same with only the item alone. And unique because your item is not common which we all know what most people want.

Therefore, packaging an offer perceives a higher value to your item that allows you to charge more and earn more even with competition selling the exact item. This will pave way for setting an ideal price that you really want and not what base on the competition’s price.

There are so many ways to package your offer, just let your imagination work. Good Luck!!

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Hey what a cool idea, if you can source the secondary items cheap enough you could simply guarantee more sales by offering more, and of course the more sales the more you compound out the fees, by enticing the buyers to revisit your products at your websites!

Food for thought....John.

Well i like the idea.. Do more selling with less prices will eventually increase your profit once you have sold large number of items..

Cheers..

Hey Edward,

Another great way "to charge more and earn more concept", is by buying in products from a manufacturing suppliers that allows you to put your own brand name on the label, what this does is eliminates at least most of the competition on price comparison because who else on eBay sells Johns funky reggae sauce, no one they al sell heinz or hellmanns, in other words they are caught up in the top brands price wars, they cannot sell above each other on price!

However you can sell higher than them, because you cannot be compared to anywhere else on the marketplace so buyers will mostly assume your brand has to be a better option because its more expensive!

Thats the power of having products as your own brand especially in large competitive niches!

John.

Well i do agree with John.. Being in competitive environment and having monoply over an area can also increase your number of sales...

Cheers