AuctionCut

Sellers from Asia are everywhere on EBay. Selling in every category for prices that are much lower than UK sellers can source products for. For example, I’ve seen sellers from Hong Kong selling products for £15.00 that I can’t source for £20.00. If you’re new to EBay, you can look at these prices and become disheartened, believing you can’t compete. Don’t despair.

You have many advantages in your favour. First, forget about trying to competing on price. You cannot. Nor should you even try. I’ve seen guys in business forums bragging that they make £5.00 on a hundred pound sale. I wouldn’t even bother. It’s not worth the effort, such a low profit margin is not a viable business model, it’s more like a hobby that pays some pocket money.

The objective of a business is to make a decent profit for the effort you expend. 5% in my book is not a decent profit. I like to look for at least 30% upwards. So how can you compete against the Asian sellers?

It’s easy really. The sellers from Hong Kong will be charging very high shipping costs. They might be charging £12.00 for example for a product you can ship for £2.00 that adds £10.00 to the cost of their product.

You can also wipe the floor with them for speed of delivery. Shipping from Hong Kong can be slow and unreliable. You, on the other hand, can get your item delivered the next day by Royal Mail first class.

There’s also the possibility of buyers buying from Hong Kong of being hit with a VAT bill. And there’s the added problems of returning the product if it is faulty.

You can offer your customers something they will be willing to pay for: security. If you are selling in a market where there are many sellers from Hong Kong make it clear in your listing that you are a British seller.

Emphasise the quick and safe delivery and the ease of access to you should anything go wrong. Make a point of stating that there is no additional cost associated with buying from you. The price you see is the price you pay.

All these things will negate the cheaper priced product from Hong Kong and ensure you maintain your profit margin.

Never try to compete on price on EBay or you won’t be able to create a viable business model. It’s not only the Asian sellers who sell cheap. You also have companies who are dumping stock, companies who use products as loss leaders, to get people to their websites, where they will up sell to them. And of course, you have some people who just don’t know what they are doing and sell too cheap to make a realistic profit.

You’re on EBay to make money so avoid getting into a price war. Set your margin and stick to it. Most buyers don’t just buy on price; they also want reliability and security.

Well i do not believe in saying that bidders from a specific area are better than others.. Well the point is if your basics are correct and you are update with the latest techniques used at bidding websites, you can be successful!