AuctionCut

Let's say you are trying to sell golf clubs but you are having a hard time selling them because your competition is too strong. What do you do? You can bundle your golf clubs with golf balls, golf training video, or a gold bag.

It doesn't have to be about golf but whatever you're selling make sure you bundle it with other items to make your auction an unique auction.

This selling technique has been very apparant over the Christmas period with the games consoles - There is not a lot of margin or Unique Selling Point in a plain old PS3, but the margin on games and accessories is huge. A few link sales can turn a slim margin into a killing, as desirability increases.

Another example is in the bicycle trade. A basic mountain bike would retail at £150, a helmet at £15, a set of lights at £10, and a lock at £10. Total RRP £185. The margin on the bike was about £15, but the margins on the accessories was around £7 per item.

When I worked in the trade (for 7 years!) we would shift far more units when they were all bundled together for £169, and although the individual margins were reduced, the increase in sales improved total gross profit.