by ChrisHubbard » Tue Nov 14, 2006 7:31 am
One strategy for selling ebooks is to purchase "Private Label Rights" ebooks. These ebooks can be customized so that they are not exactly the same as everything else on the market.
You can add additional content, move content around, change the title, etc. You really get creative control over the final product. The key is differentiation.
If you have the same ebook as 200 other sellers, then it simply becomes a game of "who has the lowest price?" This is the biggest mistake that I see eBay sellers make when trying to sell ebooks on eBay. They go into saturated markets with the exact same product as everyone else.
But once you bring a fresh, new product to the market, you can charge a higher price - and you'll get it! And you'll sell more than the others as well.
Another strategy is to combine related ebooks into packages. This can increase the selling price and also make your listing stand out in the market.
Chris Hubbard