How To Turn Negative Feedback to Your Advantage
In my experience the vast majority of people are well balanced and fair minded. If you make a mistake in your eBay business by sending out the wrong product or some other error, the majority of people will inform you and be quiet happy with an apology and wait for the replacement.
You may however, in your eBay business come into contact with one of the antisocial group people who delight in being obnoxious and disagreeable. One seller complained that someone who bought one of his products sent him an email saying "if you send me 50% of my money back I won't leave you negative feedback." The seller refused; the buyer left negative feedback.
Most sellers go out of their way to please to avoid negative feedback. Since EBay, in another of their rule changes have now prevented sellers from leaving negative feedback we can't even retaliate. So what can we do if someone leaves us a negative?
We can turn it to our advantage. The way we respond to negative feedback says a lot about us. If for example, we respond with a stream of expletives and abuse then buyers reading our feedback will soon move away from our shop. Would you go into a shop where the owner may start abusing you if you upset him? For this reason I would strongly recommend that you resist the temptation to respond immediately.
The way to turn a negative into a positive is to respond in a rational and friendly way. If the buyer complains about the slow delivery. Just respond with something like: "Sorry about that. I did post it the day after ordering." Or if the buyer complains about the product. Again, apologise and mention you are happy to exchange it or offer a refund.
Under no circumstances get involved in a slanging match. It will only damage you. You may be fuming at the negative feedback especially if you believe it is unjustified. Don't show this in your response. Respond calmly and friendly. This will show future buyers that you're only human and may make mistakes. You do however seek to put them right.
Once you've responded in a reasonable and objective way. Leave your computer and go to the gym. Start pounding the treadmill imagining that the negative feedback reader is under your feet. You'll feel much better.

